RSA Animate - Drive

RSA has a great new series called RSA Animate. RSA Animate has an illustrator draw in fast forward to follow the flow of a lecture. In this lecture, the artist draws to Dan Pink's lecture on motivation and purpose. Incentives and rewards that either help or hurts a specific task. A fantastic talk and a brilliant job illustrating the points by the artist.

Dan Pink cites research from many renown universities and professionals from various fields of study. In summary, rewards and incentives work amazingly well for mechanical tasks. However, the reverse is true for cognitive and complex tasks. Rewards and incentives that are material and monetary promote greed, which ultimately does not help drive people to create outstanding ideas and products. But mastery, contribution, and enjoyment do help drive people to create what people want, need, and love.

I certainly don't want people in charge of the corporations that run our lives to fall into this hole. Oh wait...